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Strategy Is Gut Health. Marketing Is Bleached Teeth.

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Guest Speaker Event Agriculture Career Consulting Entrepreneurs European Club Food Strategy

Wed, Dec 3, 2025

6 PM – 7 PM EST (GMT-5)

Private Location (sign in to display)

20
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Don’t Market the Wrong Thing: Orchestrating Human Centered Experiences That Actually Scale

Most startups shout before they listen. This talk shows how to reverse that.

Join us for an engaging session with Veronika Stabinger, an innovation strategist and founder of HumanCentered.Solutions. Veronika has more than 20 years of experience designing products and systems that actually work in the real world. She has supported global brands like Adidas, Danone, Mars, BMW, and Lufthansa, as well as early stage food and agriculture ventures across Europe and the United States.

Through stories from her pop up kitchen and her work with both startups and large organizations, Veronika will explore why the invisible work behind innovation is what truly drives growth. She will walk us through how strategy, design, and user understanding come before marketing, and why most teams get the order wrong.

Food will be provided!

Hosted by the Babson Food and Ag Tech Club and the Babson European Club.
Food Provided

Speakers

Veronika Stabinger's profile photo

Veronika Stabinger

Founder & Managing Partner

HumanCentered Solutions

https://www.linkedin.com/in/veronika-stabinger/

Hosted By

Food and Agriculture Technology Club | View More Events
Co-hosted with: Graduate European Club